Take Me to a Better Place

Electric Cars by Renault being recharged at Better Place's Visitors Center

Many industrial facilities offer interested fans of their products tours of their production facilities. Probably the most common are wineries and breweries, and we have no shortage of either here in Israel.

But many places also have tours of facilities when the product is unique to that area. Whereas there may not be a ton of tours of ice cream production factories, many visitors to Vermont will pay a visit to the Ben & Jerry’s factory. Atlanta has the World of Coca-Cola. And does anyone go to Hershey, PA without paying a visit to Hershey Park? (Okay, some of these are more than just factory tours, but that’s how they all began!)

Well, Israel now has a new tour to add to this general variety, but it is also unique in many ways. It is not a food or beverage facility, and is a great advertisement for the high-tech, start-up style endeavor for which Israel has become so well known.

[Read more…]