For that reason, however, I wanted to write a post about the things that you truly can only see in Israel. Nowhere else in the world. Tour guides typically speak in hyperbolic extremes. I know that I am certainly “guilty” of this at times. We’ll tell you how a spot is the highest, largest, newest or furthest south of its kind. But while those extremes may be interesting, and can be mildly significant, they rarely are very important. They are typically little more than gimmicks to maintain interest.
Many industrial facilities offer interested fans of their products tours of their production facilities. Probably the most common are wineries and breweries, and we have no shortage of either here in Israel.
But many places also have tours of facilities when the product is unique to that area. Whereas there may not be a ton of tours of ice cream production factories, many visitors to Vermont will pay a visit to the Ben & Jerry’s factory. Atlanta has the World of Coca-Cola. And does anyone go to Hershey, PA without paying a visit to Hershey Park? (Okay, some of these are more than just factory tours, but that’s how they all began!)
Well, Israel now has a new tour to add to this general variety, but it is also unique in many ways. It is not a food or beverage facility, and is a great advertisement for the high-tech, start-up style endeavor for which Israel has become so well known.