Ever been to a trade show of any kind? Auto show, food industry convention, hotel and hospitality conference or energy industry gathering? Well, the International Mediterranean Tourism Market (IMTM) is a fairly standard example of this type of event.
I say this only because I wasn’t sure exactly what to expect before I attended it last Wednesday. I mean, I knew it would be a trade show, but I’d never been to one in Israel before. Plus, with a name like that, I wasn’t sure how much would be related to Israel travel in particular and how much would be geared towards tourism to other countries in the region. I also had no idea how relevant it would be for me, as a specifically Israeli tourguide-to-be.