For that reason, however, I wanted to write a post about the things that you truly can only see in Israel. Nowhere else in the world. Tour guides typically speak in hyperbolic extremes. I know that I am certainly “guilty” of this at times. We’ll tell you how a spot is the highest, largest, newest or furthest south of its kind. But while those extremes may be interesting, and can be mildly significant, they rarely are very important. They are typically little more than gimmicks to maintain interest.
I took a friend down to the Negev desert last week for a tour focused on various environmental topics. We visited sites and discussed issues of CleanTech/Green energy, water usage, desert agriculture, ecology, etc. In addition to being interesting for me, I see it as another niche in which I may work in the future (a number of people expressed an interest in a tour like this once I described it). I designed the tour almost as a “mission,” mixing traditional site visits, meeting with experts and tours of business sites.